Monday, August 02, 2010

Smartphones Grab 25% of U.S. Mobile Market

The Nielsen Company has published some market research data on their blog post titled, "Android Soars, but iPhone Still Most Desired as Smartphones Grab 25% of U.S. Mobile Market."

Here are some of the highlights:
  • By the end of 2011, Nielsen predicts smartphones to overtake feature phones in the U.S. market.
  • Google’s Android OS has shown the most significant expansion in market share among current subscribers. 
  • Android’s rise is even more noticeable among new smartphone subscribers in the last six months where Android has nosed past Apple’s iOS in the last quarter to grab a 27% share of those recent smartphone subscribers.
  • Among current subscribers thinking of switching devices, the iPhone remains the most desired phone, 
You can read the Nielsen Company Blog article here.

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