This afternoon, I attended a session titled, "Mobile Technology and Social Media in Clinical Trials and Healthcare Programs." The presenters were from a company called Exco InTouch (a company basked in the UK) and they reviewed a few different mHealth case studies:
Interactive SMS solution: Travel vaccinations
- A pharmaceutical company client: GSK
- Used SMS plus newspaper ads to educate Chicago-area consumers about travel vaccination
- The consumer sent a text message, indicating the vacation destination. Then, the consumer received an SMS indicating where he/she could go to receive travel vaccines.
- This generated over 3,500 inbound text messages. 50% of those who received vaccination information requested the nearest clinic location.
SMS Engagement Campaigns
- Primarily developed for pharmaceutical clients to improve consumer awareness about specific conditions
- Consumers send an SMS to receive additional health information
Given that SMS is not a secure way to message patients, health care professionals must be cautious as we explore the use of texting to communicate with patients. There are a number of companies that provide mobile secure messaging portals that allow physicians and patients to send and receive secure short messages.
I want to thank Epocrates for sponsoring these blog posts from the 2nd International mHealth Networking Conference. Epocrates, Inc. develops clinical information and decision support tools that enable healthcare professionals to find answers more quickly and confidently at the point of care.