Wednesday, February 09, 2011

U.S. Mobile Subscriber Market Share

A few months ago, comScore revealed "U.S. Mobile Subscriber Market Share."  As we can see, the Android platform is gaining momentum and we'll see this trend continue for the next few years as Google puts Android on a number of different smartphones. Here are some interesting charts from their report:

Top Smartphone Platforms
3 Month Avg. Ending Oct. 2010 vs. 3 Month Avg. Ending Jul. 2010
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Jul-10 Oct-10 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
RIM 39.3% 35.8% -3.5
Apple 23.8% 24.6% 0.8
Google 17.0% 23.5% 6.5
Microsoft 11.8% 9.7% -2.1
Palm 4.9% 3.9% -1.0



Top Mobile OEMs
3 Month Avg. Ending Oct. 2010 vs. 3 Month Avg. Ending Jul. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Jul-10 Oct-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 23.1% 24.2% 1.1
LG 21.2% 21.0% -0.2
Motorola 19.8% 17.7% -2.1
RIM 9.0% 9.3% 0.3
Nokia 7.8% 7.1% -0.7


Mobile Content Usage
3 Month Avg. Ending Oct. 2010 vs. 3 Month Avg. Ending Jul. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Jul-10 Oct-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 66.0% 68.1% 2.1
Used browser 33.6% 36.2% 2.6
Used downloaded apps 31.4% 33.7% 2.3
Accessed social networking site or blog 21.8% 24.2% 2.4
Played Games 22.3% 23.7% 1.4
Listened to music on mobile phone 14.5% 15.4% 0.9

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics.

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