Friday, May 06, 2011

Mobile Alliance for Maternal Action (MAMA)

Have you heard of Mobile Alliance for Maternal Action (MAMA)?

MAMA leverages the collective resources of the U.S. Agency for International Development (USAID) and Johnson & Johnson and supporting partners, the United Nations Foundation, mHealth Alliance and BabyCenter LLC. The partnership was developed in collaboration with the White House Office of Science and Technology Policy and the Department of State.

Over the next three years, MAMA, which is expected to mobilize $10 million, will work across an initial set of three countries, Bangladesh, India and South Africa, to help coordinate and increase the impact of existing mobile health programs, provide resources and technical assistance to promising new business models, and build the evidence base on the effective application of mobile technology to improve maternal health. Lessons learned from these and other initiatives will be shared globally in a coordinated exchange of expertise and information. The partnership will foster collaboration among similar initiatives in other countries to accelerate efforts to reach millions of women with mobile phone access around the world with critical health information.

Learn more by visiting

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