Monday, August 29, 2011

HERO Award - US$25,000 Incubation for the most creative mHealth App Idea

August, 2011 - The world will soon be able to claim as many mobile subscriptions as it has, people . With that in mind, the Borderless Healthcare Group Inc. is in search of a HERO (Health Enterprise/Entrepreneur Revolution Officer) with the most innovative idea for a mobile healthcare application that will redefine global healthcare.

The winner will undergo a USD $25,000 incubation program managed by a multi-disciplinary team of experts ranging from renowned medical doctors, medical-legal professionals, investment bankers and telecommunication leaders. He/She will also be flown to Singapore on October 11, 2011 to attend the award ceremony at the inaugural Borderless Healthcare Forum - a week-long event featuring key global opinion leaders from the healthcare TMT (Technology, Media, Telecommunication) and investment space.



This initiative was inspired by the shifting consumer demand for mHealth apps that provide more than just basic healthcare information. It is estimated that there will be more than 500 million mHealth users by 2015, of which, the majority will be in the Asia Pacific region.

"First generation health-centric mobile apps with basic content or simple algorithms will soon be obsolete as consumers today are looking for new levels of interactivity, functionality, scalability and professional content in their healthcare apps," said Frank Levering, Director of IT Strategy of BH Mobile Pte Ltd. Added Terry Clontz, former CEO of Starhub, "whether it is ubiquitously extending the reach and timeliness of critical medical information or simply enhancing personal health management, realizing the full potential of mobilising healthcare applications is just beginning."

Budding mobile apps developers can now participate in the HERO competition by submitting an 800-word description on his/her mHealth app idea to www.borderlesshealthcare.com/heroaward. The winning app will be accessed on its usability, simplicity, design and customisation.

"This is an exciting platform for mobile app developers to bring change to the current global healthcare landscape. Regular competitions such as this will now engage our younger generation of mobile app developers meaningfully to spur new innovations in mobile phone applications" said Professor Desai Narasimhalu, Director, Institute of Innovation and Management at Singapore Management University

The closing date for concept submission is on September 23, 2011.

For more information and enquiries, please contact: hero@borderlesshealthcare.com or
Indonesia: Alia Wahid at +62 812 1080 568; alia@borderlesshealthcare.com
Philippines: Lani Santiago at +63 927 501 2272; lani@borderlesshealthcare.com
Rest of the world: Jung Foo at +65 6838 1063; heejung@borderlesshealthcare.com

About BH Mobile Pte Ltd
BH Mobile Pte Ltd is a business unit of Borderless Healthcare Group, Inc dedicated to the health centric mobility business. BH Mobile is established to develop the world's first comprehensive health and wellness centric mobile app marketplace with dedicated mHealth labs and developer's community around the globe. Managed by key experts with medical, medical legal, telecommunication, Information technology and database backgrounds, BH Mobile is positioned to aggregate, develop, and incubate health centric mobile apps to create the gold standard for health app servi

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