Thursday, September 08, 2011

Join Dr. Lisa Gualtieri for "Designing Mobile Experiences for Healthcare Consumers"

If you're interested in mobile health, then make sure to join Dr. Lisa Gualtieri for "Designing Mobile Experiences for Healthcare Consumers" at the 2011 mHealth Summit on December 7. This workshop is limited to 25 attendees and I think it will be an excellent session.

Overview: In this workshop, you will learn how to design health apps through user experience (UX) techniques including persona and scenario development, formative evaluation, and competitive analysis. The following topics will be covered:

  • Best practices in mHealth UX and the key factors that make the difference between adoption and abandonment
  • How to develop and use personas representing your target audience(s) using Consumer Reports Health as an example
  • How to conduct formative evaluations to receive feedback as early as possible
  • How to use competitive analysis to borrow from design successes and avoid design flaws
  • Case study highlighting the user experience considerations that informed Alliance Health’s mHealth design and development process

  • Lisa Gualtieri, PhD, ScM, Assistant Professor, Tufts University School of Medicine
  • Tara Montgomery, Director, Consumer Reports Health
  • Matt Goldfeder, Director, Mobile Products & Services, Consumer Reports
  • Stead Burwell, CEO, Alliance Health

You can learn more here.

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