Wednesday, July 28, 2010

Most popular among physicians: iPhone and BlackBerry

According to a variety of sources, the Apple iPhone and the RIM BlackBerry are the most popular smartphone choices among physicians. However, given that Google Android is gaining significant traction, when will it overcome iPhone or BlackBerry among physicians?

So, how do physicians choose smartphones? They look at the availability of medical apps. They ask their colleagues for advice. They want something that is simple and easy-to-use. Most physicians won't be "power users," so they only need access to the basic features. (Once in a while, you may find a physician who is a tech-savvy early adopter who has a hundred apps installed.)

As more physicians switch from paper charts to electronic health records, they will want smartphones that will be compatible with their EHR and CPOE systems. They'll use smartphones to stay current on the latest medical news. They're simply too busy to keep up with all the medical breakthroughs. Speaking of being busy, docs are getting more overwhelmed by the high volume of emails so they're reverting to smartphones just to keep up with their emails.

How do you use your smartphone? What would your life look like if you didn't have your smartphone?

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