Tuesday, October 26, 2010

Dermatology Clinic Drives New Business with SMS (Texting)

Globaltel Media announced that Scripps Ranch Dermatology has successfully deployed Globaltel¹s managed SMS messaging platform to drive new business and improve patient communications. Here's the press release:

Scripps Ranch Dermatology and Cosmetic Center Drives New Business with Globaltel Media Managed SMS Text Platform

SAN DIEGO, Oct. 25 /PRNewswire/ -- Globaltel Media today announced that Scripps Ranch Dermatology & Cosmetic Center is utilizing the Globaltel Media SMS text platform to conduct personalized outreach about its services and to gain new patients.

"Unlike other traditional marketing channels and approaches, SMS text provides personalized, individual communication, and allows recipients to easily opt in or out, ensuring that they are receiving relevant information for them," said Dr. Tess Mauricio, M.D., dermatologist and co-founder, Scripps Ranch Dermatology. "Utilizing SMS for new and returning patient outreach enables our practice to not only stay at the forefront of marketing technology, but more importantly, enables us to develop a deeper relationship with our patient base."

Forrester Research has recently shown that SMS is one of the most responsive marketing communications mediums, with five times better response rates than direct marketing. Scripps Ranch Dermatology successfully implemented Globaltel Media's SMS messaging platform to increase the local visibility of the practice, receiving an initial response rate of 69 percent, increasing to 88 percent when services were offered.

"A recent Center for Connected Health report found that over 90 percent of patients found health related text messages helpful, and 84 percent wanted to continue receiving SMS messages at the close of the study," said Robert Sanchez, CEO, Globaltel Media. "We are delighted to be working with Scripps Ranch Dermatology to provide the most innovative communication technology to their practice to both improve marketing outreach and benefit patient care."

Globaltel Media's SMS solutions meet all HIPAA compliance regulations for text message based communication, helping alleviate privacy concerns for both patients and healthcare providers alike.

About Globaltel Media

Globaltel Media is the first company to provide true two-way text dialog with rich media from any PC to any mobile phone and back regardless of the wireless technology, wireless operator or wireless device. Globaltel Media connects online users with any mobile device regardless of location, technology, device type or cellular provider. Globaltel Media addresses the needs of customers across a range of vertical markets including healthcare, entertainment, education, government, law enforcement and emergency communications. The company has its headquarters in San Diego, CA. For more information, visit www.globaltelmedia.com.

About Scripps Ranch Dermatology and Cosmetic Center

Located in San Diego, CA., Scripps Ranch Dermatology and Cosmetic Center was co-founded by Dr. Tess Mauricio and Dr. James Lee, and provides a wide variety of services and products for skin health. It offers its patients the most advanced techniques in non-invasive rejuvenation. Dr. Mauricio is a board certified dermatologist, a graduate of Stanford University School of Medicine, and a Summa Cum Laude graduate of The University of California San Diego. She was the youngest woman to hold the position of president of The San Diego Society of Dermatologic Surgery. She is a published author, renowned speaker and physician educator. She has educated thousands across the globe in technologies she has helped pioneer, including Refirme, Triniti, Matrix RF, Velashape, Lipolite laser lipo, and VASER liposelection, and continues to be at the forefront of technological advances as a leader in her field. Dr. Lee is a Cum Laude graduate of Yale University and earned his Medical Degree from Stanford University School of Medicine. He is formally trained and Board Certified in anesthesiology. His outstanding technical skills combined with a compassionate and warm approach to patient care earned him the prestigious "Physician of the Year" award from El Centro Regional Medical Center.

SOURCE Globaltel Media

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