Date: August 18, 2011
Time: 2pm ET / 11am PT
Duration: 1 hour
Mobile handsets have become nearly ubiquitous, and consumers are using them for everything from talking and texting to games and Internet access. Health insurers realize that mobile will be part of their consumer engagement landscape, but the industry still has a lot of uncertainty about where to start, what drives value, and how to ensure that their investments in mobile pay off.
Liz Boehm, principal analyst for Customer Experience in Healthcare and Life Sciences at Forrester Research, and Aaron Kaufman, general manager and vice president of Healthcare and Life Sciences at Kony, as they will discuss current mobile adoption and ongoing mobile initiatives being driven by health insurers.
Attend this webinar to learn how:
- Insurers will need to manage their mobile engagements with consumers going forward
- Key sectors of healthcare ecosystem can leverage mHealth applications to increase market share, revenue and customer loyalty and drive efficiencies to the widest market
- The right mobile technology platform can help insurers drive adoption by reaching their broadest audience with the shortest time to market