Tuesday, December 06, 2011

Pharmapps– An App Wiki

SARATOGA SPRINGS, NY, December 1, 2011 – Palio, an inVentiv Health company, launches PharmApps.com, a resource of prominent apps in the healthcare and pharmaceutical industry.

“We have watched the explosive growth of apps in the consumer world and at the same time have seen a growing number of pharma and healthcare companies develop their own apps,” said Mike Myers, president of Palio. “Makes sense, consumers on all sides want digital content that is targeted directly to what they are interested in, exactly when they are interested in consuming it.”

This unprecedented growth in digital content in the pharma/healthcare space has prompted requests by clients for guidance and insight on how they can best leverage their brands to consumers in this space. Palio took the initiative to build a resource, or wiki, that by design will grow through the input and insight of people interested in the healthcare marketplace, mobile technologies, and apps.

Palio’s PharmApps wiki aggregates pharma and healthcare apps. The wiki gives users the ability to comment, write a review, rate apps, share, and upload new apps. The apps are categorized in order to enable users to sift through this ever-growing resource. The site will continue to evolve over time in order to address ongoing feedback, new developments, and our collective learning along the way.

Each week, the agency features one or more recent apps in more detail on the site. “We know in this new digital age that the best feedback happens when a broad group of individuals has the ability to upload and comment on content being shared for all to use and digest,” said Myers.

Palio is an advertising agency revolutionizing pharmaceutical and healthcare marketing to create experiences that will Never be forgottenSM. For more information on the PharmApps wiki, e-mail pharmapps@palio.com. Follow us on Twitter @PharmApps.

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