In front of hundreds of leaders in the industry at a prestigious black tie event held at Cipriani Hotel in NYC, ReachMD won the gold award for the Best Healthcare Professional Media Brand of the Year. The Medical Marketing & Media Awards were held last night and which are recognized as one of most prestigious and meaningful awards for pharmaceutical marketers, agencies and media companies.
The MM&M Awards recognize exceptional creativity and marketing effectiveness in healthcare. Each year the entries are judged by an independent panel of judges who represent all sectors of the industry. The rigorous judging process ensures that hundreds of submissions are judged fairly and independently, and with the authority and respect they deserve, ensuring that only the worthiest work is rewarded.
From the Award Book- Best Professional Brand: GOLD AWARD
ReachMD is a unique multichannel healthcare communications and education network for doctors and other healthcare professionals. Founded by David Preskill, MD, ReachMD is the only 24/7 national satellite radio channel (XM160) dedicated to helping practicing doctors, and it's evolved to include a website (reachmd.com) and two iPhone apps. The site and apps have expanded content and free CME/CE access beyond satellite radio subscriptions. Audience reach exceeds 300,000 weekly, and the website gets more than 1.6 million page views annually.
Medical content spans the clinical spectrum and includes news, clinical updates, and CME. ReachMD's comprehensive resources impressed all judges. One judge called it “an intriguing new channel.” Another noted “the inclusion of CME makes it a need-to-use resource.”
All programming is designed by physicians and aligns with adult learning principles. Content includes 15- and 30-minute programs involving peer-to-peer discussion with subject matter experts. The air schedule includes 8 hours of new content each week. ReachMD was the first to provide a national broadcast of CME Live, which enabled multichannel interaction (email, twitter, or call in). Other unique programs include a quiz show/ game called “Next Top Doc” (developed with American Medical Student Association) to engage young MDs.
All programs are available on the website and via iPhone app (while they're airing and after). Additionally, each week's highlights are emailed to more than 160,000 opt-in subscribers.
Revenue increased 34% in 2009 compared to 2008, and Q1 2010 revenue was up 28% compared to 2009. Nearly 24% of all physicians are aware of ReachMD. Listenership increased 23% over last year (more than 12% of all physicians listen each week and more than 43% are listening on computers, iPhones, iPods or mp3 players.
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