Participate in this oncology mobile CME activity on QuantiaMD

I invite you to participate in this certified CME activity on QuantiaMD called "NSCLC: The Evolving Role of Molecular Markers for the Selection of First-Line Therapy." Thomas E. Stinchcombe, MD, Associate Professor, Department of Hematology/Oncology, University of North Carolina, is the presenting faculty for this certified CME activity. You can view this CME activity on your smartphone by downloading the QuantiaMD app on your mobile device and looking under "CME."

My company (Medical Communications Media) is currently developing several additional CME activities in collaboration with the University of Pennsylvania. These activities will appear on QuantiaMD so stay tuned!

QuantiaMD is an online physician-to-physician learning collaborative where 1 in 6 U.S. physicians engage, share, and learn from experts and each other, free of charge. Members visit QuantiaMD daily to interact with respected experts who deliver clinically relevant, unbiased content in a concise, interactive format to fit the busy schedules of today's physicians..

I'll be speaking at Mobile Health Expo NYC

I'll be speaking at Mobile Health Expo NYC 2011 about the use of mobile technology in the continuing medical education (CME) industry.

Tuesday June 21, 2011
3:30 - 4:15 pm
New York City
Javits Center

My session is titled, "Mobile Technology in the Continuing Medical Education of Physicians"

Abstract: A physician's continuing professional development is critical to keeping up with advances in medicine and with changes in the delivery of care. As mobile technology becomes an integral part of the clinical workflow process, physicians are becoming more comfortable using mobile devices to learn and to develop professionally. There are currently a wide variety of mobile platforms that offer continuing medical education activities for physicians. We will examine some of the ways that physicians are currently using mobile technology in formal, continuing medical education settings. We will also see how physicians are responding to medical education activities that are developed to educate physicians about the various ways they can use mobile technology to improve patient care. As physicians apply mobile technology in the clinical setting and learn how they can leverage these resources for professional education and development, we will witness a transformation in the way physicians learn and apply evidence-based information at the point of patient care.

More details here.

ReachMD MedicalRadio Mobile App

ReachMD MedicalRadio delivers world class medical content from the leader in medical education and information for medical professionals. All programming is broadcast on ReachMD Sirius/XM Satellite Radio Channel XM 167. ReachMD MedicalRadio provides quality peer-to-peer content available in 15-minute programs that cover a broad range of topics for both general practitioners and specialists.

MedicalRadio Mobile App Features:

• Free access to the live stream of ReachMD XM Satellite Radio Channel 167, the channel for medical professionals
• Access to over 5,000 searchable podcast of past and present ReachMD audio programs based on your specialty or area of interest
• The ability to search for and listen to FREE CME/CE podcasts and take the exam directly on your mobile device
• Access to content based on ReachMD listener favorites
• New content added each week
• ...and much more!

Available for iPhone and BlackBerry

Learn more here.

Try the new Epocrates CME iPhone app

The new Epocrates CME iPhone app is now available from the App Store. This isn't your old Mobile CME that you may be familiar with. The new CME iPhone app is powered by RealCME and you'll find a number of CME activities when you log in. You'll still find some of the classic Mobile CME apps that you may remember from your days of being a Palm OS or Windows Mobile user. However, the featured CME activities are case-based activities that include some polling questions that are used to measure your baseline knowledge.

Eager to try it? You'll find it in the app store by typing "CME."

ReachMD Wins Award for Best Medical Brand of the Year

In front of hundreds of leaders in the industry at a prestigious black tie event held at Cipriani Hotel in NYC, ReachMD won the gold award for the Best Healthcare Professional Media Brand of the Year.  The Medical Marketing & Media Awards were held last night and which are recognized as one of most prestigious and meaningful awards for pharmaceutical marketers, agencies and media companies. 

The MM&M Awards recognize exceptional creativity and marketing effectiveness in healthcare. Each year the entries are judged by an independent panel of judges who represent all sectors of the industry. The rigorous judging process ensures that hundreds of submissions are judged fairly and independently, and with the authority and respect they deserve, ensuring that only the worthiest work is rewarded. 

From the Award Book- Best Professional Brand: GOLD AWARD
ReachMD

ReachMD is a unique multichannel healthcare communications and education network for doctors and other healthcare professionals. Founded by David Preskill, MD, ReachMD is the only 24/7 national satellite radio channel (XM160) dedicated to helping practicing doctors, and it's evolved to include a website (reachmd.com) and two iPhone apps. The site and apps have expanded content and free CME/CE access beyond satellite radio subscriptions. Audience reach exceeds 300,000 weekly, and the website gets more than 1.6 million page views annually.

CCO Oncology inPractice

The Clinical Care Options (CCO) Oncology inPractice application for iPad is a comprehensive digital textbook designed for healthcare professionals needing to find information rapidly at the point of care.

CCO inPractice provides the busy clinician timely information authored by experts in hematology and oncology. The textbook content is accessible by either browsing or online searching and is regularly updated to reflect new data, making inPractice a practical resource that is always current. A CCO inPractice search delivers the textbook content you need to make clinical decisions alongside comprehensive drug information for all US Food and Drug Administration–approved drugs using the Lexi-Comp database, PubMed abstracts for review of the primary literature, links to management guidelines for quick review of best practices, and the ability to link to the CCO inPractice Web site to claim Point of Care CME credit for searches made from your iPad.

Features:
Search 4 resources simultaneously
• Original hematology and oncology textbook, authored by experts specifically for inPractice
• Drug database by Lexi-Comp
• PubMed abstracts
• Management guidelines
Share information with community consults, colleagues, and fellows
Bookmark content for further review
Claim Point of Care CME credit for your personal searches

Click here to learn more.

XtraCredit® CME App for your iPhone

XtraCredit® is an iPhone app that allows you to search for answers to clinical questions. You can earn CME while you do that and receive CME right at the "point of care." This isn't a free medical app, but you can test it for free and see if you like it. Here are some of the details:

Earn CME credit as you find answers online to your clinical questions. Use the iPhone® iPod Touch® application to document your clinical searches as a learning activity using your office or home computer. XtraCredit allows you to document your search activity via text or dictation (iPod Touch users must have a microphone for dictation).

Certified exclusively by the Lippincott Continuing Medical Education Institute, (LCMEI), a part of Wolters Kluwer Health, XtraCredit allows physicians to receive CME credit for online searches among hundreds of approved online resources including: Ovid's institutional aggregated research platform OvidSP, PubMed, National Guideline Clearing House, OMIM, and scores of others listed below. Credit is provided for this Internet Point-of-Care CME activity by the LCMEI. See summary of credit information in the iPhone to the right.

Test drive the app today through the iPhone App Store - your first use is free! Thereafter you will be charged an introductory price of $4.99 for each completed learning activity.

Speaking of Point of Care CME, here's a snippet that describes POC CME:

Internet Point of Care CME (IPoC) was approved as a format worthy of AMA PRA Category 1™ credit by the AMA in 2007. IPoC acknowledges that one way physicians learn is through the pursuit of an answer to a patient-oriented question. The AMA established the rules to govern this type of learning activity. XtraCredit® software facilitates the documentation of these valuable earning activities.

To learn more about XtraCredit, visit: http://www.xtracredit.com/iphone/

CME on your smartphone

There are several ways to get CME (continuing medical education) credit by using your smartphone.  Several years ago, there were only a handful of options. Today, there are many more ways to get CME on your smartphone.

Here are some examples of medical apps, medical websites, and other smartphone resources that will allow you to participate in CME activities on your smartphone:

• Epocrates Mobile CME
• Real CME
• ReachMD
• Medscape
• Skyscape CME Stat
• QuantiaMD
• MedPageToday (mobile website)
• UpToDate (point of care CME)
• XtraCredit

This is not a comprehensive list, but you'll see that this list continues to grow each year. The bottom line is that busy physicians are looking for ways they can get their CME credit by using their smartphones. They're probably not going to spend a few hours going through a CME activity on a device that has such a small screen, but they'll spend 15 or 30 minutes reviewing something. As smartphone web browsers become more sophisticated and more powerful, we'll be capable of viewing almost any type of web page on a smartphone. This means that you'll get to view any type of online CME on your smartphone.

Have you tried the ReachMD iPhone app?

Have you had a chance to try the free ReachMD Apple iPhone app? (also works on the iPod touch). This app will allow you to listen to ReachMD CME activities. 

ReachMD, an innovative communications company, provides thought-provoking medical news and information to healthcare practitioners. Established to help increasingly time-constrained medical providers stay abreast of new research, treatment protocols and continuing education requirements, ReachMD delivers innovative and informative radio programming via XM Satellite Radio Channel 160 and online streaming developed by doctors for doctors.

ReachMD Continuing Medical Education iPhone App Features:

• Listen and take Continuing Medical Education exams directly on your iPhone or iTouch
• Easily go back to exams you were previously working on after taking a phone call
• Search for Continuing Medical Education programs by keywords
• Automatically updates with new Continuing Medical Education programs
• Alerts for new programs and information

Click here to learn more about the ReachMD iPhone app.

CME on a smartphone

There are several ways of getting Continuing Medical Education or CME credit using your smartphone. Allow me to list several ways (this is NOT meant to be a comprehensive list):

• Mobile CME via Epocrates
  
• Skyscape CME STAT
  
• UpToDate via mobile web browser (paid subscription required)
  
• MedPageToday via mobile web browser
• ReachMD for Apple iPhone
  

There are many other sources that are providing CME for mobile devices, so stay tuned. As mobile web browsers become more powerful and allow Flash movies and other multimedia formats, we should be seeing more forms of handheld CME delivered via mobile web browsers. This way, clinicians will get to use almost any type of smartphone to participate in these CME activities. You won't be limited to a specific operating system if you're simply using a mobile web browser.