text4baby showcased at the #mHS12

Earlier today, Kim Kadlec from Johnson & Johnson spoke about some innovative ways that pharmaceutical companies are using mobile technology to engage patients. One of the initiatives that she described was the text4baby program.  Johnson & Johnson is the founding sponsor for text4baby, a mobile health initiative designed to improve clinical outcomes among pregnant women. text4baby launched nationally on February 4, 2010.

The program has four goals:
1.    Demonstrate the potential of mobile health technology to address a critical national health priority: maternal and child health.
2.    Demonstrate the potential of mobile health technology to reach underserved populations with critical health information.
3.    Develop a base of evidence on the efficacy of mobile health interventions.
4.    Catalyze new models for public-private partnerships in the area of mobile health.

Text4baby is made possible through a broad, public-private partnership of over 800 local, state, and national partners. Founding partners include the National Healthy Mothers, Healthy Babies Coalition, Voxiva, CTIA - The Wireless Foundation, Grey HealthCare Group (a WPP company), and Johnson & Johnson, the Founding Sponsor.

Kim Kadlec also showed us a video demonstrating the BAND-AID® Magic Vision Starring Disney's® the Muppets app.  Put on one of these Band-Aids on your kids and see Kermit, Miss Piggy and Gonzo come alive in stunning augmented reality (AR). Here's a little video showing you how it works:

2012 mHealth Summit Coverage

The 2012 mHealth Summit coverage on MedicalSmartphones.com is sponsored by HP. HP’s extensive portfolio of products, solutions, services and relationships can help your healthcare organization achieve quality business practices and provide quality patient care. Follow HP Healthcare on Twitter @HPHealthcare